Choosing the right domain name for your business

Choosing a domain name is very important and should be considered carefully. Your domain name is something that you will want to broadcast to the world.

Here are some things you should consider when choosing a domain name:

  1. Consider the length of the domain name you choose. Will people be able to remember it or easily type it in when searching for your website?
  2. Consider using your business name for your URL (domain name) as long as your business name isn't Schufengachemigen Inc., who could ever remember schufengachemigen.com? If your business name has been taken by another website consider part of your business name plus a general keyword that describes what you offer.
  3. Consider using a general keyword plus another word tacked onto the end.
  4. Consider very carefully the use of multiple hyphens in a domain name and avoid if possible. Hyphenating keywords in a domain name such as travel-south-america-easy-free.com does not promote credibility, appears spam-like and is difficult to type.
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